Identity system / 2027
ImageSoundMachine cultureVersion 01
PHASE OBJECT / 01
01 / Brand idea

A live encounter between images, sound and intelligent machines.

EditorialDesigned with the authority of a cultural publication, never a trade show.
In motionThe identity shifts, phases and resolves. Stillness is only one state.
Human firstTechnology is framed through makers, performers and shared experience.
PHASE OBJECT / 02
02 / Logo

The mark is an event.

Primary use

Use the complete logo wherever the festival name must be identified. Preserve the original proportions and the relationship between the black wordmark, red nodes and signal line.

Clear space

Maintain clear space equal to one red-node diameter on every side. The dashed frame illustrates the minimum—not a container.

Minimum size

Digital: 180 px wide. Print: 45 mm wide. Below this size, use a simplified wordmark or the two-node motion cue.

PHASE OBJECT / 03
03 / Color

Signal against structure.

Carbon#020101 / RGB 2 1 1
Paper#FDFBFA / RGB 253 251 250
Signal Red#DC222D / RGB 220 34 45
Phase Blue#2148FF / RGB 33 72 255
Voltage#D7FF1F / RGB 215 255 31
Mist#D8D8D4 / RGB 216 216 212

Carbon, Paper and Signal Red form the permanent identity. Phase Blue and Voltage are campaign accents—use one at a time. Mist supports schedules, captions and quiet informational surfaces.

PHASE OBJECT / 04
04 / Typography

Three voices, one system.

Display
Instrument Serif
Ideas should change shape.
Information
Space Grotesk
FOUR DAYS / 80+ ARTISTS / ONE LIVE SYSTEM
Metadata
IBM Plex Mono
23–26.09.2027 / 09:00–02:00
DisplayLarge, compact and expressive. Sentence case is preferred.
InformationDirect, highly legible and rhythmically spaced.
MetadataDates, venues, credits, schedules and technical labels.
PHASE OBJECT / 05
05 / Graphic language

Every surface can phase.

PRIMARY REVERSED LOGO / PHASE BLUE
01 / The signal

A fine red path can travel through typography, imagery and motion. It suggests transmission without becoming a generic waveform.

02 / The nodes

Red circles act as anchors, points of contact and motion origins. Use sparingly: one or two per composition.

03 / Phase states

Duplicate, offset, crop or partially reveal forms. Changes should feel controlled and optical—not glitchy or destructive.

04 / Image behavior

Favor human-scale moments, directional light, tactile spaces and visible creative practice. Avoid stock-tech clichés and empty futurism.

PHASE OBJECT / 06
06 / Guardrails

Keep the tension precise.

×
Do not redraw
Never substitute or typeset the bespoke logo letterforms.
×
Do not over-signal
Avoid multiple competing waves, nodes or decorative paths.
×
Do not “tech” it up
No neon grids, circuit boards, chrome robots or generic glitch effects.
×
Do not flatten people
Creative culture is lived; show makers, audiences and physical space.
×
Do not rainbow
Use only one campaign accent alongside the core palette.
×
Do not shout
Confidence comes from scale, pacing and restraint—not visual noise.
PHASE OBJECT / 07
Phase Object / 2027
Ideas should
change shape.
IDENTITY SYSTEM / VERSION 01 / SEPTEMBER 2027
PHASE OBJECT / 08